Singapore: Global business communications platform provider, 8x8 Inc has acquired Maven Lab, a Singapore-based leader in mobile marketing and enterprise messaging, accelerating its strategy to deliver end-to-end customer engagement across the Asia-Pacific (APAC) region.

According to BERNAMA News Agency, the acquisition expands 8x8's APAC-native messaging, automation, and customer engagement capabilities, strengthening support for enterprise and public-sector organisations that require secure, high-volume communications with local relevance and regional scale. 8x8 General Manager, CPaaS, Sylvain Chaperon highlighted that Maven Lab brings deep experience in delivering packaged, outcome-orientated messaging solutions that customers can deploy swiftly. Chaperon expressed that this collaboration will enhance 8x8's ability to assist APAC organisations in managing secure, high-volume customer communications across more channels, with expanded regional coverage and support.

The integration of Moobidesk, Maven Lab's cloud-based customer engagement and messaging platform, into the 8x8 Platform for CX is projected to provide a more scalable, unified, and comprehensive offering for the region. The combined teams will assess potential enhancements to expand engagement capabilities, focusing on richer interaction experiences, smarter automation, and support for emerging channels.

Together, 8x8 and Maven Lab aim to assist organisations across various industries, including finance, eCommerce, healthcare, logistics, and travel, in improving speed, consistency, and governance in customer communications. With access to 8x8's global scale, regional data centres, and enterprise-grade compliance, customers are expected to enhance throughput and reliability, strengthen data protection, and boost security through 8x8's advanced fraud prevention and authentication suite.