Singapore: 8x8, Inc. (NASDAQ: EGHT), a leading global business communications platform provider, has acquired Maven Lab, a Singapore-based leader in mobile marketing and enterprise messaging, accelerating the company's strategy to deliver end-to-end customer engagement across the Asia-Pacific region. The acquisition expands 8x8's APAC-native messaging, automation, and customer engagement capabilities, strengthening support for enterprise and public-sector organizations across Asia-Pacific that require secure, high-volume communications with local relevance and regional scale.

According to BERNAMA News Agency, Sylvain Chaperon, General Manager of CPaaS at 8x8, Inc., remarked on the acquisition, stating, "Maven Lab brings deep experience delivering packaged, outcome-oriented messaging solutions that customers can deploy quickly." He emphasized that the collaboration will enhance their capacity to assist APAC organizations in managing secure, high-volume customer communications across more channels, with expanded regional coverage and support.