Kuala lumpur: Leading Muslim apparel brand Siti Khadijah continues to expand its physical presence with the opening of its 60th boutique in Bangsar today, featuring an exclusive flagship space under the concept The Home of Siti Khadijah.

According to BERNAMA News Agency, a Group Sdn Bhd Group chief executive officer Mohammad Munzir Aminuddin said the concept, built around an exclusive style, combines the brand’s heritage, innovation, and spiritual values, reinforcing Siti Khadijah’s reputation as a leader in high-quality ‘telekung’, or women’s prayer garment.

“This boutique experience is enhanced through the Mini Siti Khadijah Visitor Gallery, the second gallery after the first at Laman Khadijah, bringing customers closer to the countless stories behind the brand’s journey,” he said. Each story is conveyed through exclusive storytelling sessions, which form the core of strengthening relationships with corporate partners and customers.

The statement added that the official boutique opening from today until Nov 30 also sees the launch of three new telekung collections: Flair Dityaa, Broderie Safiye, and Broderie Rania SE. All collections were showcased in a mini fashion show that also featured the exclusive ‘Noah Top’ and ‘Elira Lines Outerwear,’ highlighting the diversity of Siti Khadijah’s lifestyle offerings.

The opening ceremony was also attended by corporate partners and industry representatives including CelcomDigi, the Ministry of Domestic Trade and Cost of Living, Ambank Group, and several other organisations supporting the brand’s development.

a Group, formerly known as Siti Khadijah Holding Sdn Bhd, was established in 2009 with the launch of the Siti Khadijah brand before expanding to include Hegira in 2018 and Anbot in 2022, focusing respectively on hijab segments and outdoor activity products.