Kuala lumpur: A total of 220 entrepreneurs from the Federal Land Development Authority (Felda) will take part in the Mega 3 Dimensional Carnival (MK3D) from July 30 to August 3 at the Malaysia International Trade and Exhibition Centre (MITEC) here. Felda director of community economic development, Datuk Muhammad Rizal Abdul Rahim, said the carnival aims to provide Felda entrepreneurs with opportunities to sell and promote their products, as well as explore new markets both domestically and abroad.
According to BERNAMA News Agency, Rizal emphasized the strong market potential for Felda entrepreneurs’ products, not only within their schemes but globally as well. He stated that the carnival will allow entrepreneurs to showcase their products directly to visitors, potentially leading to future bulk orders, which is the targeted outcome. This was mentioned during an interview on Bernama TV’s ‘Ruang Bicara Aspirasi Ekonomi’ programme, themed ‘Empowering the Community Economy’.
On July 24, Deputy Prime Minister Datuk Seri Dr Ahmad Zahid Hamidi announced the launch of MK3D as a key initiative to consolidate various entrepreneurship programmes under a single, holistic platform. He mentioned that the carnival integrates the Ministry of Rural and Regional Development (KKDW), Felda, and the Ministry of Entrepreneur Development and Cooperatives (KUSKOP) into a high-impact programme that also helps reduce government spending. The initiative combines three flagship activities-KKDW’s Rural Entrepreneurs Carnival, Felda Settlers’ Day, and KUSKOP’s One District One Industry Showcase-as a strategic approach to rural development.
Muhammad Rizal also highlighted that Felda entrepreneurs have welcomed the agency’s efforts to help promote their products online and across e-commerce and social media platforms. He noted that they now have avenues to market their products through their own channels, including websites and TikTok, to support their entrepreneurs. Additionally, Felda has collaborated with KKDW to drive digitalization among entrepreneurs in every state, inviting them to training sessions and introducing methods for marketing their products from home.