Hong Kong: MoneyHero Limited (NASDAQ: MNY) (‘MoneyHero’), a prominent personal finance aggregation and comparison platform, has announced a strategic collaboration with OSL Group Limited (HKEX: 863) (‘OSL’), a leading regulated digital asset platform in Asia. This partnership aims to expand MoneyHero’s digital asset wealth product offerings in Hong Kong, marking a significant step in including digital asset-related services from Securities and Futures Commission of Hong Kong (‘SFC’)-licensed institutions. The collaboration seeks to enhance the financial wellbeing of consumers in Hong Kong.

According to BERNAMA News Agency, this initiative will enable MoneyHero users to compare digital asset account products offered by top SFC-licensed platforms like OSL, alongside other financial products such as insurance, stocks, and bank accounts. This expansion provides consumers with a wider array of choices, empowering them to make smarter financial decisions. The increasing interest in digital assets in Hong Kong showcases a growing demand for diversified financial solutions. Data from the Investor and Financial Education Council (IFEC), a subsidiary of the SFC, indicates that 8% of retail investors in Hong Kong invested in virtual assets and related products in 2023, up from 1% in 2019. Furthermore, 11% of retail investors expressed an intention to invest in these products, reflecting a rising interest and participation that MoneyHero and OSL aim to cater to.